Naee Azadi (A New Freedom)
  Pakistan Institute of Int, 6th December 2006 to 17th December 2006

  Naee Azadi(A New Freedom)explores the influences of Pakistani film poster and billboard painting on the work of artists Shezad Dawood, Naeem Rana, Rashid Rana, Saira Wasim and Mohammed Zeeshan. Based within and outside Pakistan, these artists have drawn on the aesthetics of popular cinema and billboard advertising in Pakistan for their work. Shezad Dawood and Rashid Rana have also collaborated with billboard painters to create a body of work. Each of these five artists crosses cultural boundaries with ease; their works appropriate the camp appeal and visual vocabularies of the originals, engaging the viewer on multiple levels.While the long-established medium of the film poster or hoarding painting may be under threat, by new printing technology, its aesthetic, spirit and popular appeal is fertile ground for exploration and revival in diverse artistic practices. The ongoing reinvention of miniature painting in Pakistan today offers an instructive parallel as these artists chart their course to a ‘new freedom’.
   
  Press Release